Case Study: Maryland 529 boosts college savings enrollments with Devaney & Associates

Maryland 529 boosts College Investment Plan enrollments by 31% with Devaney & Associates

The customer Maryland 529 challenged the vendor Devaney & Associates to generate 2,000 new Prepaid College Trust accounts and achieve a double-digit increase in College Investment Plan enrollments, all without increasing their marketing budget.

Devaney & Associates built an emotionally resonant creative campaign and negotiated an innovative media plan to improve reach and lead quality. Their campaign, refined with ongoing research, dramatically exceeded goals: College Investment Plan enrollments jumped 31%, and Prepaid College Trust enrollments surpassed 2,500, the largest number in nearly a decade.

Maryland 529