Case Study: Leadership Maryland boosts awareness and secures 150+ media placements with Devaney & Associates

Leadership Maryland secures 150+ media placements in 6 months with Devaney & Associates

Devaney & Associates partnered with Leadership Maryland, a professional development program, to address its challenge of low awareness. This was hindering the program's ability to recruit a diverse class of leaders from across the state, particularly from under-served regions.

The vendor implemented a hyper-targeted 6-month PR plan that included new branding, media coverage, and local alumni success stories. Devaney & Associates' strategy secured over 150 media placements, leading to continuous year-over-year increases in applicants, diversity, sponsors, and social media followers, ultimately creating a waitlist of elite applicants.

Leadership Maryland