Case Study: JCC of Greater Baltimore achieves 240 new memberships with Devaney & Associates

JCC of Greater Baltimore gains 240 new memberships in 8 weeks with Devaney & Associates

The JCC of Greater Baltimore, a community fitness center, faced a significant decline in membership during the COVID-19 pandemic, compounded by a misperception that it was only open to people of Jewish faith. Their challenge was to restore their membership base by securing 182 new members within eight weeks. They partnered with the marketing firm Devaney & Associates to address this.

Devaney & Associates developed the "Good Fit" campaign to position the JCC as an inclusive community for everybody. Using a hyper-local, digital-first media plan, they targeted new audiences. The campaign exceeded its goal, delivering 240 new memberships for a 132% return on the objective. It also significantly increased website traffic, with 35% more new users and 21% more pageviews.

JCC of Greater Baltimore