Case Study: Integrace achieves 77% more sales leads with Devaney & Associates' senior marketing campaign

Integrace boosts sales leads 77% with Devaney & Associates

Devaney & Associates partnered with Integrace, a family of life-plan communities in Maryland. The challenge was that despite making revolutionary strides, Integrace was perceived as just another generic retirement community brand and needed to change that general perception.

The solution was the "I'm Not a Senior" campaign, which combined advertising and public relations to showcase resident stories. Implemented by Devaney & Associates, this campaign dramatically shifted perceptions. The results included an extremely difficult 77% increase in sales leads and over 80 media placements in the first year, firmly establishing Integrace as an industry thought leader.

Integrace