Case Study: EVAPCO Rebuilds Its Global Brand with Devaney & Associates

EVAPCO rebrands across 6 continents in less than 6 months with Devaney & Associates

EVAPCO, a global manufacturer in commercial HVAC and industrial refrigeration, faced a challenge where customers began to view them as non-innovative and generic after years of minimal marketing. Devaney & Associates was engaged to help reposition the brand through a comprehensive campaign that included advertising, branding, digital marketing, and public relations.

Devaney & Associates developed a new "EVAPCO for Life" brand position and executed a global marketing plan. The results included over 1 million media impressions, a presence at 5 major industry shows, and 30 placements in 20 publications. The new brand identity was successfully rolled out across six continents in less than six months.

EVAPCO