Case Study: Edenwald achieves a 96% occupancy rate with Devaney & Associates

Edenwald boosts occupancy to 96% with Devaney & Associates

Devaney & Associates partnered with Edenwald, a senior living community, to address its stale marketing strategy. The challenge was that the community's previous one-size-fits-all marketing approach, guided by a consulting firm, was no longer producing effective results for resident recruitment.

The solution involved ditching the cookie-cutter plan and implementing a unique, blended strategy for Edenwald. Devaney & Associates crafted a personalized prospect-nurturing funnel that combined themed learning events, direct mail, email marketing, digital retargeting, and social media. This approach led to huge successes: events frequently hit capacity, the Facebook audience grew by 171%, and the community achieved a 96% occupancy rate, its highest in years.

Edenwald