Case Study: Chase Brexton Health Care helps 221 patients with Devaney & Associates' Hope Lives Here fundraising campaign

Chase Brexton Health Care raises funds for 221 patients with Devaney & Associates

Chase Brexton Health Care, a nonprofit health clinic, faced a significant fundraising challenge. With the majority of its patients living at or below the poverty line, the traditional "grateful patient" philanthropy model was ineffective. To address this, they partnered with the vendor Devaney & Associates for strategic planning and marketing services to develop a new fundraising strategy.

Devaney & Associates created the "Hope Lives Here" annual donor rewards program, which targeted three specific community groups known for giving. The solution involved brand development, collateral, and web design. This program successfully secured enough donations in its first year to provide essential services for 221 low-income patients, a major measurable impact for the clinic.

Chase Brexton Health Care