Case Study: Carroll Hospice achieves a 47% increase in time spent in care with Devaney & Associates

Carroll Hospice boosts time in care by 47% with Devaney & Associates

Devaney & Associates partnered with Carroll Hospice to address a significant challenge. Through workshops, the agency discovered that families perceived hospice care as "giving up," causing them to wait too long to seek services. The challenge was not just to market Carroll Hospice but to fundamentally change these perceptions about end-of-life care.

The solution was a fully integrated advertising campaign that showcased real-life examples of how Carroll Hospice provides a personal and life-affirming experience. This campaign, created by Devaney & Associates, successfully changed perceptions, leading to a 47% increase in time patients spent in care and a 150% growth in Facebook followers. This measurable impact meant families called for care earlier, allowing patients to receive comfort sooner.

Carroll Hospice