Case Study: Frank & Oak achieves 150% increase in mobile sign-ups with DevCycle

Industry Leading Men’s Retailer Uses Flexibility of Taplytics to Drive Sales

Frank & Oak, a design-driven men’s retailer focused on helping a generation dress and live well, had strong experience A/B testing on the web but struggled to run rapid experiments on mobile. They needed a simple, fast way for their mobile team to test signup and checkout hypotheses without heavy engineering overhead.

By using Taplytics’ native mobile A/B testing (both visual and code-based), Frank & Oak ran 10 tests across iOS and Android over two months—experimenting with social sign-on and calls-to-action—and achieved a 150% increase in mobile sign-ups, while freeing up the team to focus on other product priorities.

Frank & Oak

Isaac Souweine

Head of Product Management