Case Study: Lasting achieves a 60% increase in conversions with DevCycle A/B testing

How Talkspace Increased Conversions by 60% With Web A/B Testing

Lasting, Talkspace’s #1 couples therapy program and part of the telebehavioral leader with over 1.5 million clients, set out to improve web user activation. Product lead Joshua Petrovani Miller prioritized increasing landing-page conversion and sign-up completion by optimizing the activation funnel and better connecting SEM traffic to the in-product experience to drive ROAS and lower CAC.

They ran A/B tests that shortened the post-quiz loading animation and removed friction in the sign-up flow to reduce time-to-value. That single change — speeding the loading bar and simplifying activation — produced a 60% increase in conversions, more trial sign-ups and higher revenue, validating ongoing A/B testing as a core growth tactic.

Lasting

Josh Petrovani Miller

Product Lead