Case Study: Sloane Fine Tea Merchants achieves 5.8% revenue increase with DevCycle

How Sloane Tea Increased Revenue by 5.8% - Their 1st Experiment, Created & Launched Within 1 Hour With Our No-Code Visual Web Editor

Sloane Tea, a Canadian purveyor of premium loose‑leaf tea, needed to better understand ecommerce conversion metrics and activate first‑time buyers without leaning on engineering resources. CTO Kelsey Norris wanted quick event and funnel tracking across the site—from homepage to product detail pages—to measure acquisition campaigns and reduce new customer acquisition costs.

Using Taplytics’ Shopify integration and no‑code Visual Web Editor, Sloane Tea set up instant goals, built funnels, and launched their first A/B experiment within an hour to move popular product category pages above the fold. The change increased revenue by 5.8%, delivered clear conversion and funnel insights, produced positive ROI, and enabled faster, engineer‑free iteration on future tests.

Sloane Fine Tea Merchants

Kelsey Norris

Chief Technology Officer