Case Study: Lottery.com achieves faster, higher-impact experimentation and conversion lifts with DevCycle

How Lottery.com Drives Growth with Rapid Experimentation

Lottery.com is a mobile app that lets Americans play the lottery on the go. Facing a competitive market, tight government partnerships, public-trust and deposit-protection concerns, and the need to move quickly on product and engineering, the company made user focus and rapid experimentation central to its growth strategy.

They adopted a high-tempo testing program (running multiple experiments weekly) across ads, onboarding, marketing and in-app design. Key wins included creative that emphasized the “dream” increasing engagement and click-throughs, a quantitative jackpot-volume indicator to anticipate surge demand, and CTA color tests that shifted taps by 25–60% depending on color. The experimentation culture and tools like Taplytics let teams iterate faster, lift conversion metrics, and scale improvements with less engineering overhead.

Lottery.com

Travis Steffen

Head of Growth