Case Study: Lasting (the #1 couples therapy program) achieves 38% higher Android conversions with DevCycle A/B testing

How Lasting Increased Conversions on Android by 38%

Lasting, the #1 couples therapy program backed by Talkspace (over 1.5M clients), launched live therapist-led workshops but saw sales drop when users were asked to pay extra on top of subscriptions. Product lead Joshua Petrovani Miller prioritized improving the mobile activation funnel to boost engagement and ROI by optimizing CTAs, layout, and copy.

Using Taplytics mobile A/B testing, Lasting simplified the UI, made workshops available on demand, and increased CTA discoverability while adding quick actions like play, share, and add-to-calendar. These changes reduced friction, sped time-to-value, and drove a 38% increase in Android conversions, enabling faster feature shipping and a foundation for future experiments.

Lasting

Josh Petrovani Miller

Product Lead