Case Study: Houseparty achieves consistent user engagement and improved onboarding with DevCycle

How Houseparty Keeps Users Consistently Engaged Through A/B Testing

Houseparty is a face-to-face social networking app with 20+ million users who spend about 60 minutes a day in the app. Facing a major redesign in 2018, the team wanted to make small, incremental changes to avoid unpredictable metric swings but lacked a way to run large volumes of targeted A/B tests and tie results directly to user behavior.

Using Taplytics’ targeting and experimentation platform, Houseparty ran hundreds of weekly tests to optimize onboarding, permissions, feature prompts, and phased rollouts. The program doubled friend requests from new users on day one, increased contact-permission opt-ins by 15% and push opt-ins by 9%, and produced positive results in 60% of experiments that were shipped—while preventing negative or neutral changes from reaching users.

Houseparty

Jeff Needles

Head of Business Operations and Analytics