Case Study: Good&Co achieves 10% higher quiz conversions and a 27% increase in Karma Points engagement with DevCycle

How Good&Co Increased in-App Conversions & Feature Adoption with A/B Testing

Good&Co is a mobile platform that matches job seekers and employers through personality quizzes and a Karma Points system that unlocks more quizzes. Facing high drop-off after onboarding, the team aimed to increase the number of users who took the first quiz immediately and boost engagement with the Karma Points program but lacked a reliable way to test their ideas.

Using Taplytics’ Visual Editor for A/B testing, Good&Co moved users straight into a quiz after onboarding (raising first-quiz completion from 85% to 95%, a 10% lift) and introduced new ways to earn Karma Points—such as inviting friends and sharing results—which increased Karma engagement by 27%. The tests sped up their validation process and led to higher ongoing quiz adoption.

Good&Co

Illias Beshimov

VP Growth