Case Study: Chick‑fil‑A achieves a 6% increase in mobile payments and zero payment-related support calls with DevCycle

How Chick-fil-A Increased Mobile Sales Through Faster A/B Testing

Chick‑fil‑A, one of the largest quick‑service restaurant brands with over 2,500 locations and a top‑rated mobile app, built its app to reduce long wait times and enable in‑app payments. However, the payment layout made the credit‑card option unclear, leading to frequent customer complaints and no reliable data to measure the impact of in‑app changes.

By adopting Taplytics’ visual A/B testing and analytics, the mobile team quickly iterated on payment flow variations and identified a design that prominently displayed the "Pay with credit card" option. The winning test increased credit‑card use by 6% and reduced mobile payment–related support calls to zero, improving conversion and customer satisfaction.

Chick-fil-A

Jay Ramirez

Product Owner