Case Study: Technology Blueprint achieves a streamlined PropTech brand journey with DeType

Technology Blueprint builds 7 sub brands and streamlines customer experience with DeType

Technology Blueprint Ltd (TBL), a major PropTech company, faced challenges with a complex and confused user experience across its multiple international sub-brands and software products. They engaged DeType for a strategic partnership encompassing rebranding, UX design, and digital communications to create strong, recognizable identities and streamline the customer journey.

DeType implemented a continuous, strategic design process, developing a seamless experience across all customer touchpoints. This solution resulted in TBL achieving clear market share leadership, receiving continuous positive feedback on its brands, and experiencing greater staff confidence. DeType became a highly valued extension of the TBL team, driving the business forward.

Technology Blueprint Ltd