Case Study: Lithia Motors Launches a National Online Car Buying Platform with Detroit Labs

Lithia Motors launches a national car buying platform with Detroit Labs, exceeding first-year targets by 25%

Lithia Motors, a major automotive retailer, needed to build a new national online car buying and selling platform from the ground up. They possessed deep industry knowledge but had no existing technology infrastructure or prior product to iterate on. They partnered with Detroit Labs to create the Driveway platform, which required a complete build of brand, design, and engineering that could perform at scale immediately upon launch.

Detroit Labs built the entire Driveway platform, developing its brand identity and delivering a seamless customer experience for browsing, financing, and trading in vehicles. The solution launched successfully and exceeded its first-year transaction target by 25%, facilitating over 51,000 annual transactions shortly after launch. Detroit Labs also provided Lithia Motors with a robust codebase and foundational infrastructure to support the platform's continued growth and expansion into new revenue streams.

Lithia Motors