Case Study: Jimmy John’s achieves 20M+ app downloads and 4.9-star ratings with Detroit Labs

Jimmy John’s reaches 20M+ app downloads with Detroit Labs

Jimmy John's, a fast-growing sandwich chain, needed its first mobile app to match its "Freaky Fast" brand promise and compete with digital-first competitors. They partnered with Detroit Labs for strategy, design, and native app development to create a fast, reliable, and scalable mobile ordering experience with built-in loyalty features.

Detroit Labs designed and developed native iOS and Android apps focused on speed and simplicity, later expanding them with rewards, voice ordering, and wearable support. The solution was highly successful, achieving over 20 million downloads and maintaining a 4.9-star rating. Mobile orders now account for roughly 60% of the brand's digital sales, and Detroit Labs continues to maintain and enhance the app to fuel customer loyalty.

Jimmy John’s