Case Study: Jack Daniel's elevates its global digital presence with Detroit Labs

Jack Daniel's elevates jackdaniels.com with Detroit Labs and a Drupal CMS for 22 global markets

The customer, Jack Daniel's, an iconic Tennessee whiskey brand, needed a digital transformation to connect with a new generation and empower its global teams. Their challenge was to balance heritage with innovation by creating a scalable platform for content management. The vendor, Detroit Labs, partnered with them to redesign their website and build a new CMS.

Detroit Labs delivered a redesigned, responsive website and a global Drupal CMS. The solution empowered Jack Daniel's international teams to manage content with brand consistency across 22 markets. The new digital platform elevated the brand's online presence, creating a central hub for consumers to explore its history and products.

Jack Daniel's