Case Study: HTeaO Scales Mobile Ordering and Loyalty with Detroit Labs

HTeaO reaches nearly 1 million active users with Detroit Labs

HTeaO, the country's largest iced tea franchise, partnered with Detroit Labs for a mobile app design and development project. Their challenge was that their existing mobile application could not keep up with their rapid growth; it lacked the necessary reliability, flexibility, and critical integrations with systems like Olo for ordering and Paytronix for their loyalty program.

Detroit Labs completely redesigned and rebuilt the iOS and Android apps from the ground up. The solution focused on creating a reliable ordering system, fulfillment flexibility, deep loyalty integration, and personalization. The modernized app led to nearly one million active users within months of its launch and consistently generated higher average order values compared to other channels, solidifying it as a central pillar for HTeaO's digital growth strategy.

HTeaO