Case Study: DTE Energy improves outage reporting and customer self-service with Detroit Labs mobile app development

DTE Energy serves 2.2 million customers with Detroit Labs’ mobile app overhaul

Detroit Labs partnered with DTE Energy, Michigan's largest utility provider, to address the challenge of overwhelmed call centers and a lack of self-service tools for customers, particularly during power outages. The initial goal was to build a mobile app that would provide real-time visibility and relieve pressure on customer service.

The solution implemented by Detroit Labs was a fully native mobile app for iOS and Android that enabled customers to report outages, get restoration updates, manage bills, and track energy usage. This resulted in over 1 million downloads, a 4-star average rating, a reduction in call center volume, and faster resolution times. Detroit Labs provided a decade of partnership, including continuous iteration and a complete platform redesign in 2023.

DTE Energy