Case Study: Domino’s Pizza achieves digital ordering leadership with Detroit Labs mobile app development

Domino’s drives over 85% of U.S. retail sales through digital channels with Detroit Labs

Domino’s Pizza, a pioneer in digital food ordering, faced the challenge of creating effortless and reliable ordering experiences across a growing array of devices and platforms while reducing customer anxiety during the wait. They partnered with Detroit Labs to develop a suite of digital solutions that were both functional and intuitive.

Detroit Labs implemented an agile development process to build and scale Domino’s digital ecosystem, which included native iOS and Android apps, a 3D iPad Pizza Builder, and the Dom voice ordering assistant. This solution drove remarkable results, with digital channels now accounting for over 85% of U.S. retail sales and more than 50% of all orders. The Dom voice assistant alone has processed over 500,000 orders, cementing Domino’s position as a tech-forward leader.

Domino’s Pizza