Case Study: Loymark cuts churn by 25% with Detrics

Loymark cuts churn by 25% and migrates 300+ ad accounts in 14 days with Detrics

Loymark, a major digital consultancy and part of Grupo Garnier, ran paid media for over 100 clients using Supermetrics and Google Sheets. This reactive system left their team unaware of campaign issues like paused ads or budget overruns until clients called, leading to high churn and inefficient, manual reporting processes across more than 300 ad accounts.

Detrics migrated Loymark's data infrastructure by moving all 300+ ad accounts into the agency's own BigQuery data warehouse in just 14 days. The solution included consolidating client data and implementing real-time Slack and email budget alarms. As a result, Detrics helped Loymark reduce client churn by 25%, save $20k annually, and recover 2 hours per analyst each week.

Loymark