Case Study: Clica builds an automated data-driven reporting system with Detrics

How Clica Built a Data-Driven Decision System for 30-40 E-commerce Clients with Detrics

Clica, a digital marketing agency specializing in e-commerce, faced a significant challenge consolidating data from multiple advertising and e-commerce platforms. They were using a US-based competitor to Detrics that lacked integration with Tienda Nube, a key platform in their Latin American market. This forced their team to manually download and combine data in spreadsheets, a process that was both time-consuming and prone to errors, hindering their data-driven decision-making.

By implementing Detrics, Clica automated its entire data consolidation process. The solution provided the essential Tienda Nube integration and automatically updated information from ten different platforms daily. This eliminated manual work, saved the team significant time, and provided reliable data, allowing Clica to reinvest efforts into analysis and client management for their 40 e-commerce clients.

Clica

Mathias Schusterman

Co-Founder