Case Study: viva! accelerates data analysis and reporting with Detrics

How viva! Migrated from Power My Analytics to Detrics and Accelerated Data Analysis for 56 Employees

viva!, a digital marketing agency based in Spain, was facing significant challenges with their previous data analytics platform, Power My Analytics. Issues included having to split long data queries into multiple parts, ineffective customer support, and a restrictive pricing model that charged extra for each client account added beyond a limit. Seeking a solution that offered more freedom and power for their growing team, viva! turned to Detrics.

By implementing Detrics, the agency connected over 70 ad accounts and provided 56 employees with fast, reliable data access. The solution's speed, flexibility to reuse query templates, and highly responsive support transformed operations across six different teams. This allowed viva! to reinvest saved time into deeper data analysis and faster decision-making, accelerating all of their processes.

viva!

Agustín Roletto

PPC Account Manager and Analyst