Case Study: Ukelele democratizes data access and eliminates single-person dependency with Detrics

How Ukelele Democratized Data Access and Eliminated Single-Person Dependency with Detrics

Ukelele, an Argentine digital marketing agency, faced a significant operational challenge when their data management process depended entirely on a single person using Funnel.io. This created a critical bottleneck and a lack of governance, leaving the team destabilized and without agile access to the data needed to manage their 50+ ad accounts after that key employee departed.

By implementing Detrics, Ukelele democratized data access for 40 team members, eliminating all points of failure. The solution provided a standardized data structure that was replicated for each new client, drastically reducing errors and making data access a core part of employee onboarding. The impact was transformative, saving immeasurable time and providing the agency with a single source of truth for all reporting.

Ukelele

Magali Laudonio

Process & Innovation Manager