Case Study: Zadar Tourist Board achieves automated online mention tracking and instant alerts with Determ

Zadar Tourist Board automates tracking their online mentions

Zadar Tourist Board, the local tourist board for the Croatian city of Zadar, faced a growing challenge of tracking online mentions of the city and its attractions in real time. Previously they relied on manual monitoring that was time-consuming and led to missed mentions; since 2019 they have used Determ’s online media monitoring tool to identify relevant articles and social posts across markets and languages and boost Zadar’s online presence.

Determ automated the board’s monitoring workflow, delivering real-time Spike alerts and searchable queries with filters, Influence score and Reach metrics that let the team prioritize high-impact mentions and react immediately. As a result, Zadar Tourist Board no longer spends hours on manual research, checks Determ daily for timely alerts, and incorporates Determ’s metrics into yearly reports to quantify and drive their promotion efforts.

Zadar Tourist Board

Martina Crnčević

Tourist Informator