Case Study: YAZIO achieves real-time community insights and streamlined reporting with Determ

YAZIO uses Determ to better understand its users and & more

YAZIO, a nutrition-focused mobile app with about 85 million users, lacked media monitoring and social listening when Community Manager Nikolas Sonneborn joined. After testing a few platforms he chose Determ for its intuitive design and responsive customer support, initially on a small scale and then upgrading to a larger plan to address the gap in monitoring and understanding what users were saying about the brand.

Using Determ’s media monitoring and custom reporting, Nikolas set up daily and monthly reports, hour-by-hour mention charts, top-keyword, share-of-voice, influencer and sentiment analyses, and partner tracking. Determ’s platform (which monitors 100+ million sources) gave YAZIO real-time, data-backed insights that save time, improve the quality of reporting, let the team react quickly to spikes in conversation, and replace gut-feel decisions with measurable community intelligence.

YAZIO

Nikolas Sonneborn

Community Manager