Case Study: Faculty of Economics & Business Zagreb achieves real-time media monitoring and streamlined accreditation reporting with Determ

The Faculty of Economics & Business Zagreb uses Determ to improve its communication efforts

The Faculty of Economics & Business Zagreb, a large higher-education institution with about 10,000 students and 300+ staff, needed a way to monitor online conversations in real time across many audiences, benchmark against strong private-sector competitors, and track communication performance year over year to react quickly to issues and support accreditation processes. To meet these challenges they adopted Determ’s media monitoring software.

Determ provided real-time alerts, custom reports, filtering and sentiment tools that let the faculty spot channels like Reddit, detect and contain rumors after Zagreb’s earthquake, benchmark competitors, and automate evidence for international accreditations. The result was faster, more accurate crisis response, simpler year-on-year performance comparison, reduced manual reporting effort, and management buy-in thanks to Determ’s easy-to-use reporting and analytics.

The Faculty of Economics & Business Zagreb

Morana Fudurić

Associate Professor