Case Study: City of Dubrovnik achieves real-time public sentiment monitoring and faster crisis response with Determ

The City of Dubrovnik stays in tune with public perception

The City of Dubrovnik, a Croatian local government serving 40,000+ residents whose numbers nearly double in tourist season, needed real‑time insight into public perception to manage tourism, health threats and recovery while improving public services and Smart City resource management. To do this they adopted Determ’s online media monitoring software to track online publications, social networks and foreign media and to accurately assess the reach and sentiment of municipal messaging.

Using Determ, the city consolidated media mentions and social chatter into one real‑time platform (Determ monitors millions of sources), eliminating the need to “Google” updates and enabling quicker, better-informed decisions in crises. Determ’s reporting and analysis tools made it easier to spot communication gaps, improve outreach, and react promptly to urgent situations—facilitating daily work and improving the city’s ability to measure and adjust public messaging.

City of Dubrovnik

Mato Franković

Mayor