Case Study: The Center for missing and exploited children achieves faster, broader online monitoring with Determ (using Mediatoolkit)

The Center for missing and exploited children - Customer Case Study

The Center for missing and exploited children is a small NGO based in Osijek, Croatia, dedicated to protecting children online. Faced with an overwhelming growth of online news and social media activity that was impossible to track manually, The Center turned to Determ (using the Mediatoolkit platform) to monitor topics such as missing children, runaways, internet safety, staff mentions, immigrant children, and risky behaviors.

Determ implemented Mediatoolkit to automate continuous web and social media monitoring and provide sentiment analysis, replacing slow Google Alerts and manual searches. The solution enabled the Center to find far more mentions in seconds, react faster to emerging trends affecting children’s safety, and gain broader coverage and better public-opinion insight — in the Center’s words, “we are able to reach more mentions in a faster and a simpler way.”

The Center for missing and exploited children

Boris Radanović

Coordinator