Case Study: TBWA achieves centralized regional campaign insights and improved reporting with Determ

TBWA analyses their marketing campaign success

TBWA, an international creative and branding agency operating regionally in Asia from Thailand, needed to centralize its methodology and data to evaluate marketing campaign performance across markets. Surveys were patchy and unrepresentative, and Resa Prasetyo, TBWA’s Regional Data and Analytics Director, was initially skeptical that Determ — a Europe-based vendor — could provide sufficient coverage for Asian markets.

Determ delivered its online media monitoring software, giving TBWA interactive dashboards, broad coverage (tracking 100+ million sources), API connectivity and an unlimited number of users. The platform improved the quality of TBWA’s research and reporting, made campaign impact and audience reactions visible in real time, and provided transparent mention/query metrics — benefits Resa calls excellent value for money and easy to use.

TBWA

Resa Prasetyo

Regional Data and Analytics Director for Asia and Oceania