Case Study: Taimi improves PR reporting and media monitoring with Determ

Taimi saves 50% of PR time with Determ

Taimi, a mobile app focused on LGBTQ+ dating, needed to develop its PR process from scratch and lacked a reporting system to measure the success of its activities. Their PR Lead, who had prior positive experience with the vendor, chose Determ as their media monitoring tool to track metrics and prove the value of their work.

Using Determ's media monitoring and reporting solutions, Taimi gained insights from web, Twitter, and Reddit mentions, tracked competitors, and managed crisis communications. The platform saved the PR team an estimated 50% of their time daily by automating reports and graphics. Determ provided measurable metrics like impressions to gauge audience reaction and helped Taimi strategically plan future campaigns based on quarterly data.

Taimi