Case Study: Poligov (Indonesian political strategy consultants) achieves faster media insights and increased candidate exposure with Determ (media monitoring)

Poligov uses Determ during election cycles

Poligov, a political strategy consulting company in Indonesia, needed a better way to analyze media effectiveness for client branding and to understand which audiences were being reached during election cycles. After finding previous tools lacking in data and usability, Poligov adopted Determ, an online media monitoring and analytics solution, to gather raw media data and streamline their monitoring workflows.

Determ’s user-friendly interface, easy report creation, and single-file exports (PPT/Excel/Microsoft Office) let Poligov track article virality, see how many people viewed specific news, and run comparative analyses across politicians with far fewer steps and saved time. Using Determ, Muhammad Tri Andika identified a new media outlet for a client that led to a drastic increase in exposure, and the tool is now used throughout Indonesia’s 2024 election cycle to monitor brand reputation and audience metrics.

Poligov

Muhammad Tri Andika

Executive Director