Case Study: Planète Chocolat achieves higher customer acquisition and retention with Determ

Planète Chocolat - Customer Case Study

Planète Chocolat, a Belgian luxury chocolatier led by CEO Ahmed Men, needed to convert social conversations into sales while improving both customer acquisition and retention and keeping close watch on its online reputation. To address this challenge they adopted Determ’s social listening and monitoring platform to capture brand mentions, gift requests and competitor complaints across social media and the web.

Using Determ, Planète Chocolat set up real‑time Slack alerts, multilingual keyword tracking and web-mention monitoring to proactively answer gift-related queries, engage dissatisfied customers of competitors, and pursue backlink opportunities from articles. The approach produced stronger pre‑sale relationships, higher-quality referral traffic and measurable SEO gains—about 65% of their customer acquisition now comes from organic search—while boosting prospect acquisition and customer retention through timely, personalized engagement. Determ also enabled targeted journalist outreach to recover backlinks and further increase visibility.

Planète Chocolat

Ahmed Men

CEO