Case Study: m:tel boosts real-time media monitoring and PR efficiency with Determ

m:tel uses Determ to maximize PR efficiency and strategic planning

m:tel, a leading telecommunications operator in Bosnia and Herzegovina, needed a way to track media mentions in real time and keep up with the high volume of publicity around its brand. The team was also publishing at least two press releases per day and wanted to see which outlets were covering their news and where follow-up was needed. To solve this, they turned to Determ’s media monitoring platform.

With Determ, m:tel’s PR team gained fast, real-time monitoring, mobile access, and useful daily and weekly reports to manage mentions, analyze media relationships, and track key metrics like reach, impressions, sentiment, and influence score. The platform saved the team significant manual work—Stefan Ličina estimated it would take at least two hours a day to monitor everything manually—and helped them focus more on planning and creating higher-quality press releases.

m:tel

Stefan Ličina

Head of PR