Case Study: MacPaw achieves streamlined cross-platform media monitoring and accurate impact reporting with Determ

MacPaw uses Determ to measure campaigns’ progress, set goals, and more

MacPaw, an international software development company (based in Kyiv and Boston) known for products like CleanMyMac and ClearVPN, needed a better media monitoring solution after their previous tool fell short. They tasked the PR team with finding a platform that could measure publication impact, track sentiment and competitor activity, and consolidate all mentions and reporting in one place — challenges they solved by adopting Determ's media monitoring platform (including Determ’s API and Slack integration).

Determ provided a unified, cross‑platform monitoring solution used across MacPaw’s PR, sales, support, social and affiliate teams, offering algorithmic reach estimates, social and web mentions, a clean interface, API exports and Slack alerts. By automating mention collection, scoring and reporting via Determ, MacPaw moved from manually handling ~50 mentions monthly to managing 200+ relevant mentions per entity (and processing up to 1,000–1,500 mentions that would have been impossible by hand), saving significant analyst time, improving crisis response and enabling deeper impact reporting to management.

MacPaw

Eugene Kalnyk

PR Specialist