Case Study: MacPaw measures campaign progress and improves reporting with Determ

MacPaw manages 1,000+ mentions with Determ

MacPaw, an international software development company, faced challenges with its previous media monitoring platform, which failed to provide accurate data and comprehensive reporting. They needed a solution to measure campaign progress, understand public perception, and monitor competitors effectively. This led them to adopt Determ's media monitoring service.

Determ provided a unified platform that integrated with Slack and offered an API for automated data export into MacPaw's own dashboard. The solution delivered accurate reach metrics, cross-platform coverage, and in-depth analytics, saving the team significant manual effort. The impact was substantial; MacPaw went from manually processing around 50 mentions monthly to easily handling over 1,000, enabling comprehensive reporting that was previously impossible.

MacPaw

Alyona Gorbatko

PR Specialist