Case Study: Leapbit achieves 700% more online mentions and 277% more impressions with Determ Reports (Determ)

Leapbit uses Determ Reports to present monthly results

Leapbit, a Zagreb-based software development company focused on iGaming and sports betting, faced a hiring challenge—“the lack of developers”—and needed a way to measure visibility, public reaction and ROI from paid media to boost employer branding. CMO Željka Babić incorporated Determ (using Determ Reports for reporting and media monitoring) into Leapbit’s marketing strategy to track key metrics and understand the competitive landscape.

Determ provided automated media monitoring and concise reporting that Leapbit uses to export data for monthly company presentations, track competitors, and optimize content placement and media buying. As a result, Leapbit saw a 700% increase in online mentions and a 277% increase in impressions, while gaining clearer insights into channel efficacy and campaign ROI thanks to Determ.

Leapbit

Željka Babić

Chief Marketing Officer