Case Study: Include boosts business development and saves time on media monitoring with Determ

Include improves their business development efforts

Include, a Croatia-based IoT urban equipment company that develops smart benches, waste management and air quality systems, needed a reliable way to monitor global media coverage of its products and find market opportunities. Manually googling mentions and tracking PR coverage was time-consuming, so Include adopted the media monitoring tool Determ to automate tracking of mentions, tenders and industry news.

Using Determ, Include now monitors mentions across news and social media, tracks competitors and tenders, and conducts market research to find partners and leads. Determ replaced manual searching, sped up monthly reporting, helped uncover previously unknown mentions (and even flagged a competitor video), and made Include more informed for business development and product feedback—saving time and improving outreach and reporting.

Include

Ivona Mrvoš

Marketing Manager