Case Study: I&F Grupa achieves faster reporting and smarter media monitoring with Determ

I&F Grupa uses Determ to monitor, analyze and optimize client’s campaigns

I&F Grupa, a leading communications company in the Adriatic region based in Serbia, needed a reliable way to track what people say about their clients, measure media presence, and produce timely reports—while localizing monitoring for Latin and Cyrillic alphabets and reacting quickly to fast-moving channels like Twitter. They have used Determ’s online media monitoring platform since 2016 to centralize mentions, sentiment, reach, and campaign metrics across teams.

Determ provided keyword and sentiment monitoring, Twitter tracking, localized searches, Boolean operators, and reporting tools (Word Cloud, Top Influencer charts, brand templates, digest reports, collections, and smart alerts) that let I&F Grupa detect spikes, tailor searches to Serbia-only media, and schedule automated reports. As a result, Nikola and his team save substantial time, deliver client-ready reports faster, respond to crises more quickly, and better optimize campaigns across their lifecycle—Nikola rates Determ a 9 for its impact on efficiency and campaign results.

I&F Grupa

Nikola Milićević

PR Specialist