Case Study: I&F Grupa achieves better campaign monitoring and reporting with Determ

I&F Grupa saves time with Determ and delivers Monday morning reports

I&F Grupa, a leading communications company in the Adriatic region, needed to effectively monitor, analyze, and report on the media presence and public sentiment for its diverse clientele. Their challenge was to efficiently track online mentions and campaign performance across different regions and alphabets to optimize client strategies and prove ROI. They turned to the media monitoring and analytics platform from Determ to address this need.

By implementing Determ's solution, I&F Grupa gained the ability to track keywords in both Latin and Cyrillic alphabets, create custom reports, and receive scheduled digests and smart alerts. This allowed the agency to analyze campaign relevance pre-launch, monitor performance in real-time, and provide post-campaign debriefs. The results were significant time savings, with the PR specialist noting that Determ made his job easier by eliminating manual work and enabling him to deliver crucial information to clients much faster, ultimately allowing for correct campaign optimization.

I&F Grupa