Determ
32 Case Studies
Case Study: Hopscotch Europe achieves flexible, project-based media monitoring and seamless client insights with Determ
A Determ Case Study
Hopscotch Europe uses Determ for seamless information sharing with their clients
Hopscotch Europe, the European branch of Hopscotch Group, is an international PR agency whose clients required strong media monitoring and market-perception intelligence. Digital Account Director Flohic Morin, charged with building the agency’s digital services, tried dozens of tools and selected Determ’s online media monitoring software because of its flexible, project-friendly pricing and subscription options that fit agency timelines.
Determ was implemented to deliver real-time alerts and daily digests for clients, enabling quick information sharing and faster, data-driven decisions. For example, monitoring around a new property opening in Doha let Hopscotch assess online sentiment, refine content strategy, provide deeper client insights and preempt potential roadblocks; Flohic now plans to onboard more colleagues and use Determ’s intelligence to advise future clients.
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Hopscotch Europe
Flohic Morin
Digital Account Director