Determ
32 Case Studies
Case Study: HiBob proves PR impact and cuts reporting time from days to hours with Determ
A Determ Case Study
HiBob uses Determ for measuring and reporting on the value of PR efforts
Hibob, a global HR software scale-up, faced a common PR challenge: proving the business impact of PR within a limited budget while tracking coverage across languages and social channels. Natalie Homer, Director of Public Relations, selected Determ’s media monitoring platform to deliver the coverage, social listening and trend insights she needed to demonstrate PR ROI.
Determ implemented multi‑language monitoring, robust metrics (reach, virality, influence score, share of voice), custom tagging and charts, plus the Synthia AI summarizer and hands‑on customer success support. The result: reporting that once took days now takes about 2–3 hours per month, clearer C‑suite‑ready insights that helped preserve Hibob’s PR function, and a noted increase in confidence and value from using Determ.
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Hibob
Natalie Homer
Director of Public Relations