Case Study: FORUM-ASIA (Asia human rights NGO) achieves leading social media share of voice and streamlined media monitoring with Determ

FORUM-ASIA tracks their performance across different media

FORUM-ASIA, a Bangkok-based human rights NGO with offices across Asia and 85 member organizations, needed a better way to measure the growing media and social media component of its Communications & Media work. Previously reliant on manual tracking, their team sought an automated solution to monitor press coverage, social mentions and peer organizations while rebranding and expanding outreach — and turned to Determ’s media monitoring tool.

Determ provided online media monitoring and analytics that tracks owned, shared and peer media, quickly surfaces spikes in mentions, and generates reports the team uses to shape communications and crisis responses. As a result, FORUM-ASIA replaced time-consuming manual processes, proved the effectiveness of their interventions, and — for the first time in the second half of last year — achieved the largest share of voice on social media among peer organizations, with measurable improvements in mentions and engagement tracked through Determ.

FORUM-ASIA