Case Study: CircuitMess achieves rapid Kickstarter success (funded in 2 hours, ~$390K) with Determ's media-monitoring platform

CircuitMess turns its crowdfunding campaign into a success

CircuitMess, a Croatia-based DIY electronic devices company, launched a Kickstarter for a DIY AI-powered Batmobile and faced the challenge of tracking and identifying online mentions to turn interested people into backers. Manually monitoring mentions risked missed opportunities, so they used Determ’s online media monitoring tool to capture and organize conversations about their products.

Using Determ (having upgraded their plan), CircuitMess consolidated mentions into a single feed and used analytics—particularly engagement rate and influence score—to filter high-impact authors and outlets, generate quality leads, and prioritize outreach to influencers and potential backers. Determ’s monitoring and analytics streamlined outreach and affiliate recruitment, contributing to a highly efficient campaign that was funded in 2 hours and raised just shy of $390K.

CircuitMess

Mihael Gelo

Business Development Representative