Case Study: Bingo d.o.o. proves marketing success and streamlines PR monitoring with Determ

Bingo now easily proves the success of their marketing efforts

Bingo, the largest retail and restaurant chain in Bosnia and Herzegovina with 222 stores and about 9,000 employees, needed a better way to prove the success of its marketing and PR as it stepped up social media planning. Before using Determ, Bingo only tracked social shares and relied on manual searches, leaving gaps in monitoring media outlets and competitor activity.

Bingo implemented Determ’s online media monitoring software to get real-time mentions, sentiment analysis, and competitor tracking. Determ reduced manual work, streamlined departmental reporting, and enabled year-end reports showing mentions in the millions that clearly demonstrated marketing impact versus competitors; the team also highlighted Determ’s user-friendly interface and responsive support.

Bingo

Tatjana Paunoski

Head of PR and Marketing