Case Study: Starbucks achieves 27% reduction in inventory costs and 11% revenue growth with Deskera

Store Inventory Management System & Mobile Customer Loyalty System for a Leading Coffee Chain

Starbucks, a global coffeehouse chain with over 23,000 locations, faced major inventory and customer‑loyalty challenges from legacy, manual systems that prevented real‑time tracking, accurate forecasting and integrated inventory planning. These constraints caused stock‑outs, overstocks, high labor costs and difficulty running consistent loyalty campaigns. Deskera was engaged to address these issues using its cloud solutions, notably Deskera Inventory, Deskera POS, Deskera CRM and Deskera Loyalty Management.

Deskera implemented a centralized, web‑based inventory and POS platform (connected to Starbucks’ backend over a private cloud) with real‑time reporting, handheld POS check‑out, and mobile loyalty integration. The deployment improved warehouse organization and scheduling, reduced inventory cost by 27%, increased storage space utilization by 35%, cut loyalty program costs by 37% versus print ads, and helped drive an overall 11% revenue increase while reducing checkout times and boosting customer satisfaction. Deskera’s automation and analytics resolved the key operational bottlenecks Starbucks faced.

Starbucks