Case Study: NASSCOM Product Conclave reduces email overhead and streamlines event planning with DeskAway

NASSCOM - Customer Case Study

The NASSCOM Product Conclave is India’s largest gathering of product and startup technology leaders, and the 2010 organizing committee faced the challenge of coordinating marketing, communications and logistics across a 15‑member team. With numerous stakeholders and task dependencies, the team needed a collaboration tool to cut down on email overload and keep planning on track.

They chose DeskAway to centralize tasks, track progress and assign ownership, making it easy to see what was done, pending or who was responsible. By reducing internal communication overhead and improving visibility, the team focused on execution and delivered a successful event with over 1,200 delegates, 600 companies and 80+ speakers—and plans to use DeskAway again.

NASSCOM